Mobile & Wireless News

July 22nd 2004 - Lowestoft, Suffolk, United Kingdom Mobile phone games retailer, Mprovision Ltd today announced the launch of their independent phone games ratings. The ratings which went live today on their flagship mobile phone games site at myphonegames.co.uk, enable consumers to make an informed decision when choosing a phone game to purchase and play.

The rating process for more than 400 mobile phone games tool 3 people 2 months to complete. Each game is rate for Game Play, Graphics, Sound, and Game Features. Then there's the Lean factor, which enables the reviewer to influence the over all rating.

Managing Director, Fox Tucker on Lean: "Imagine a phone game that's terrible to play and represents poor value for pocket money. The fact that it's packed with game features such as Bluetooth multiplayer and In-Game Recording will give it a high Game Feature rating. But the game is still terrible, so the Lean is used by the reviewer to lean the Overall Rating so it truly reflects the games desirability to the end user."

Tucker continued "The ratings will be integrated across all of our online properties by September 2004. At which point they'll be licensed for use on other sites including www.phonegamereview.com.

More info on mprovision limited.

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Date: 22/07/2004
Submitted by: Editor

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